A podcast is one of the best ways you can grow and connect with an audience. I’ve hosted a few podcasts in my time and appeared on plenty more. The thing that always surprised me about podcasting the value you can give – and get – from hosting one.
In this article, we’ll go over all the basics you’ll need to know if you want to start a podcast.
Why Should I Start a Podcast?
A podcast is like giving a voice to your business and reaching the targeted audience. Many entrepreneurs think of starting a podcast, but they are not sure enough to start or not. They are unaware that doing so will be worth plenty of their time and effort. If you are also one of them, then you must know the reasons for starting a podcast.
Audio is Preferable more than Reading
Nowadays, no one is interested in reading a gigantic piece of information. A reader needs every detailed information concisely. Audio is the most significant source to shorten the data and present it to the audience in a more convincing way. It is a brilliant way to drive someone’s attention towards you and your business. Listening to audio or watching video is much more entertaining for people than reading.
The podcast presents your information in the form of audio. A listener can go through your business while doing his chores. One can efficiently multi-task like exercising, jogging, cleaning, etc., while listening to your podcast. The audio content is comparatively more convenient.
Build an Audience
Podcasting is an excellent way to build an audience like blog posting. When the popularity of your podcast increases, the audience size also grows. There is a possibility that every person will not like to listen to you, but if someone likes your style and content, then they will become dedicated listeners. Your fans will get eager to listen to your recent episodes.
Different platforms like iTunes can expose your show or business to new listeners. If anyone searches for specific topics on such platforms, then your podcast can also appear in their devices.
Less Expensive to Set Up
Starting a podcast ten years ago can be a significant investment, and you had to spend thousands of dollars on the equipment. Now, the cost of the equipment is very less that even a small businessperson or entrepreneur can invest a small amount on the setup. You need a few pieces of equipment to host your business.
It includes a computer or a laptop along with an internet connection. Some essentials are the headset, microphone, and a pop filter. Many online platforms provide combos of the equipment at an affordable price.
Boost Your Network
If you interview any guest on your show, then your network will rapidly increase. A podcast is an outstanding platform to reach out to people across the world. When your audience grows, then you can easily reach to the high-profile experts in your business.
Whenever you invite and interview any guest on your podcast, you save a lifetime contact. It is always better to stay in touch with them and work well together on specific projects. In this way, you can share your ideas and thoughts on the same topic and get amazing ideas for your business.
Earn from Your Show
One cannot limit podcasts to a hobby as it is an excellent source of earning. You can make money from your show. A podcaster can earn enough in a month from only sponsors, and also, educate many people to monetize their podcast. Therefore, you are making money and teaching others about the podcast.
You can monetize your podcast by charging sponsors after getting the right audience. One can also promote his services and products on this platform. It is a magnificent way to advertise your business and take it to the next level.
Position Yourself in Your Industry
Sharing your experiences and ideas regarding any topic through your podcast helps you to position yourself in your niche industry. Like posting blogs, podcasting helps in building your brand. People can approach you to seek your valuable advice and suggestions. You can teach or provide consulting services to give advice based on your expertise.
Promote Your Product or Services
A podcast is an innovative way to attract the targeted audience and introduce your product and services. It is a great platform to promote your business. You can mention everything about and your business through a podcast and seek the attention of your listeners. One can also promote the official website and what you are offering to your customers.
Podcasting is Fun
Hosting a podcast is an excellent source of entertainment. You can experience great fun while recording the podcast. You can record your episode according to your convenience. If you have vast knowledge on any niche, then you can express your thoughts and expertise to educate listeners.
It is Easier to Create Consistent Podcast Than Blogs
According to Stephan King, if you are a writer, then you need to read a lot to write a lot. It means that there is no shortcut for writing. In the case of the podcast, you can create exciting content without doing countless revisions. You can pause and resume your content whenever you want. You only have to express your thoughts by your voice, and whatever you speak is instant.
Improve Your Speaking Skills
It is necessary to develop excellent speaking skills. Your audience likes listening to you, and it is essential to have clear and sharp speaking skills. Working on podcasts with time helps in building confidence in you. It allows you to speak without any live audience. Speaking to an invisible audience delivers more engaging and entertaining webinars. Therefore, it is necessary to have improved speaking skills as a digital entrepreneur.
What Equipment Do I Need for a Podcast?
The podcast helps in introducing our business to the world. So, after deciding to start a podcast professionally, you need some essential pieces of equipment to record, edit, and publish it. Let us go through some of the critical equipment that you just need to create and share the podcast.
The podcast is a type of content in an audio form. Therefore, you need a high-quality microphone to record your voice. Nobody loves to listen to poor audio with so many disturbances. You need to spend a little more on this equipment. It is basic, as well as the essential thing to create a podcast. Generally, there are two types of microphones i.e., USB and Analog (XLR). If you want to have an affordable device, then you can opt for the USB microphone because it is more convenient and can be plugged easily into the USB port of the computer. The following microphones are available in three different ways.
USB and Analog: Many microphones come with both USB digital output and XLR analog input. The sound quality is fantastic because there is less scope of picking background noise. Such devices come under the price of $100.
Only USB: These microphones are best for podcast beginners. It comes at a reasonable price with high-quality sound. The device can pick background noise and room echo. Therefore, the recording must be done in a quiet place or use a pop filter to eliminate disturbing sounds.
Only Analog (XLR): It is a low price analog microphone that is used by many podcasters. It is not made for professional podcasters. There is no scope of fetching background noise or room echo.
It is essential to listen to what you or your guests are saying during recording or taking interviews. Before publishing the podcast, you have to listen to your audio content, whether it is clear without noise or not. After confirming the status of the audio, you will share it with your audience. It is best if you buy a combination of headphones and a mic of high quality.
When you use a microphone, the b’s and p’s sounds get amplified and do not sound well. It is easy to avoid the amplified sound by speaking from the mic side or using a pop filter. This equipment helps in clarifying and enhancing sound quality. The filter comes in a standard range but is very beneficial at the time of recording high-quality sound.
A recorder is what you need to store your recorded audio content. It can be anything such as a phone, laptop, computer, a digital recorder. If you want to share your podcasts on any social sites, then you can utilize a computer or laptop. A digital recorder is an excellent device for recording high-quality podcasts. You do need an additional mic to record the audio because the device comes with built-in mics.
Mixers and Preamps
It is not a piece of necessary equipment, but still, many professional podcasters do utilize it. The equipment can be used if you want to use an XLR or different mics, or record live along with the music. You can pick any of the best mixers through online shopping platforms.
This equipment helps in connecting a microphone with your computer. The function of this device is to convert the analog signal into the digital signal. The sound carries an analog signal which cannot be transferred directly to the computer or laptop that works on the digital signal. There is no need to buy this device if you have a USB microphone. But XLR microphones come with XLR connectors that cannot send audio files to the computer directly without using an audio interface. The device comes with different input slots and compatibility with Mac and Windows.
Microphone cables are used to connect all the equipment like plugging in the mic into the mixer, preamp, or audio interface. You can get XLR microphone cables that are cheap as well as best for connecting your equipment.
Generally, microphones are highly sensitive to any sound. The equipment helps in preventing unwanted sounds like typing, tapping the desk, small vibrations, etc. You can access this equipment along with the microphone or mic.
Recording and Editing Software
After collecting the required hardware, it is necessary to install the software to record and edit the audio files. Adobe Audition is one of the mesmerizing tools that gives various options for post-production. If your podcast contains noise or unwanted data, then you can easily modify it. Some of the free and paid software are Audacity, Adobe Audition, and Hindenburg Journalists. You can choose any one of them to create effective podcasts.
If you are wondering about growing your business by creating a podcast, then grab a vanity URL. It is a link to redirect you to the podcast’s reviews posted by you on iTunes. It is a simple way to connect to your listeners.
Let us begin with the guide to start a podcast. Go through all the steps in detail to develop a good-quality podcast and share your business idea to the world.
How to Start a Podcast Without Equipment
If you’re just starting out, you may not want to invest too much into podcast gear – and that’s okay. You can certainly start a podcast without equipment.
You can start a podcast with next to no. Obviously, you’ll need a computer or at least a phone to record your voice track – but seeing you’re reading this article, I’ll assume you have that.
I’ve used software like Zoom to host and record interviews (or do solo shows), and from there the amount of editing you do is completely up to you. Personally, I kinda like podcasts that aren’t too edited. If you’re hosting an interview, you don’t need to edit the audio at all. The benefit of a podcast is how engaging the platform is. Listening to a podcast feels like you’re listening in on two people talking – so you don’t need to spend hundreds of dollars on recording and editing equipment.
If you want to go completely free you can even use a service like Anchor that can let you publish your podcast for no cost.
Step 1: Choose a Podcast Niche
Before starting an initiative to create a podcast, know about the goal or niche of the podcast. Target your motive and then stick to it. If you have an idea of starting a podcast, then it happens because you want to grow your business or attract an audience to increase traffic on your product and services.
Like blogging, podcasts can be made if you are passionate about something. Question yourself, are you skilled enough to create podcasts? What is your niche on which a podcast can be created? If you get answers to these questions, then you can continue and put effort into creating podcasts.
It can be evident that your niche can be any other person’s niche. But you have to continue sharing your thoughts and ideas on that niche. You have a unique perspective to consider and judge the same thing as others.
If you find competition in your chosen niche, then you will be happy to know that there is an audience. If you share something different than your competitors, the audience will be pulled towards you. Try to be unique so that everyone values you and your content.
Ten simple steps that will help you in choosing a podcast niche.
- Podcast Goal: Focus on the podcast goal and try to know what you want to create. A podcast is a perfect platform for expressing one’s thoughts and creativity to the world. Recognize your motive and stick to it. Think about the purpose of a podcast and whether it can be shared on social platforms like Facebook, Instagram, etc.
- Aware of Interests While Choosing a Niche: Choosing an idea is not what only an expert can do. After choosing the topic, you need to spend a lot of time learning about the topic and create unique content on it. You can work on your niche if you are passionate about it. Posting new videos daily can keep up your relevance.
- Podcast Future Monetization Strategies: Podcasts are getting popular, and it is an excellent opportunity to earn money. In advance, you must draft a monetization strategy. It is hard to make money in the beginning, but after proceeding steadily, you will get a high price.
- Solving User Problem: After knowing your targeted audience, choose a relevant topic for creating a podcast. Check if your podcast is solving your listener’s problems or not. You can be successful only if you can solve the problem of your audience or if they find it helpful.
- Get a Format for your Niche: After knowing the purpose, identify the format of your niche. You need to stick on your purpose and do not create podcasts on any random topic. People following your podcasts ask for new queries and request you to create a podcast on them.
- Verify Niche Popularity: Understand your niche performance on other media. You must create a list of competitors and their activities like videos, blogs, podcasts, etc., on social media platforms. Do not feel discouraged if you get the same thing you are going to podcast on. You can search or twist your content and make it unique for your listeners.
- Evaluate Average Spend: Check if podcasting gives you financial success or not. If you have a loyal audience, then your products and services can be easily sold through your podcasts. You will get a financial hike. You just need to trust your listeners.
- Try to Avoid Niches with High Competition: Some of the popular niches have a higher volume of content, which means high competition. It is difficult to survive such a competition because you can hardly bring something unique. On the other hand, the audience will also like to switch their podcasters.
- Expand Your Niche: Podcasts created on specific niches attract a loyal audience than casual visitors with time. After initiating podcasting, you can explore more ideas or branch out related topics to expand your audio content. The audience will somehow connect with you by any of your branched content.
- Involve Keywords Searched by Many Users: If you want to rank your podcast, then you have to include keywords that every user from the specific niche search. You can implement Exploit Search Engine Optimization strategies so that your listeners can find your podcasts on Google-like search engines.
Choosing a niche for your podcast is the initial, as well as the most critical step. A right and evaluated niche can help you in creating unique podcasts. Know your audience and create content that helps them and make them follow you. So, choose the niche wisely after researching popularity, uniqueness, and competition of the specific niche.
Step 2: Choose a Name, Theme Music, and Design
Before recording the podcast, you need to work on its name, theme music, and design. You need to think of something unique. It needs to be different from other podcasts. Therefore, it is a vital thing to consider.
If we talk about a unique name for your podcast, it represents the title, a subject, and cover art. Think deeply about your niche and get a proper name for your podcasts that are not existing. To serve the momentum, you can add a short intro or description of your audio content. A listener searches and gets millions of results. So, your name and description should be unique and tempting to the listener. It makes the user click on your file to listen to the content.
The intro can be combined with a piece of background music along with a 20 to 30 seconds description. You must have theme music to represent your episode. Whenever your show is playing, your listener must get attentive and ready to listen to it. Explore free music websites like Shutterstock, Royalty-Free Podcast Music, Spotify, etc.
Visually, it must have a cover image to represent the logo of your show. You need to concentrate on the detailing of the image and content that you are delivering. You can hire freelancers for graphic or logo designing and share them with your thoughts and a small description of your content. Guide them to create a unique cover picture for your podcasts. It is better to hire somebody for this work to give yourself more time to create the podcast.
But you can also design your cover design by yourself. Many free and paid tools are available that are easy to understand and operate. You can easily understand the features in no time and create your images by yourself in a few minutes. Some tools to create cover design are listed below.
- Canva: It provides a range of cover template options as well as stock images. You can customize your book cover template by your pictures, fonts, and other assets.
- PosterMyWall: This tool is connected to Pixabay, Flickr, and Getty Images. You can get unlimited images of locations and objects to create your cover image.
- Placeit: The interface of the tool is not attractive enough, but it provides many template options along with customizable tools. You can create your cover image, a viable marketing tool.
- GIMP: It is a Photoshop-like software that needs the dedication to understand and use. You need to find your image and edit it using the tool.
- Blurb BookWright: The tool is designed uniquely and pleasingly. It is available for free with valuable learning resources. It is also one of the Photoshop software, but it is quite easy to use.
- Adobe InDesign: Adobe provides a professional and paid tool for creating high-quality cover images. You can design eye-catching images with unique fonts and artworks.
- Adobe Spark: It is a cheap tool by Adobe in comparison with InDesign. It also provides ready-made cover maker templates and features to design images.
Designing a cover image takes too much effort and time. But this step is crucial to create a unique identity and a chance to stand different from other podcasters. Therefore, think and create wisely.
Step 3: Pick Your Podcast Hosting Provider
Podcast hosting is a valuable service that is needed to store and deliver media files related to the podcast. The size of the audio files is quite large, and hence, it can crash your hard disk if you keep it for a long time. It needs to be stored on the right platform by using shared hosting services. There is a variety of podcast hosting providers as listed:
It is the best hosting provider for podcasts in terms of simplicity, video promotion, and speed. It is easy and quick to upload or publish the episode. A Video highlight option is present on the dashboard to create a video version of the audio content. You can add chapter markers inside podcast players. It is entirely free if you upload 2 hrs of new content every month. It gets deleted after 90 days. To upload more content, you need to purchase the tool.
- Nicely designed hosting website with a variety of features.
- Availability of multiple episode players.
- Create video soundbites to share your podcasts on YouTube.
- You can add chapter marks inside the episode interface.
- Your podcast files might get altered. According to the standard plan, it is limited to 96kbps.
- If your file contains heavy music, then you have to upgrade your plan to 192kbps by paying $6 per month.
- You are limited to one podcast per account. You cannot try out new content.
It is another fantastic hosting provider for audience growth, as well as multiple shows. If you have unlimited team members, it helps you in scaling your show. Captivate the team committed to providing advanced features and productivity tools in the coming months. It offers a 7-day trial to view the complete dashboard and features of the hosting service provider. After that, it charges according to the number of downloads per month.
- Unlimited team members can run the show.
- One can run unlimited shows in a single account and monthly fee.
- The website is impressive and mobile-friendly.
The trial period if of only seven days.
It is a fantastic podcast hosting provider, which is excellent for private podcasting and multiple shows. It makes things easy with its efficient tools. It is a great way to monetize your show or engage with your audience. You can run your private show and invite many users. Recently, the Transistor has released its multi-episode player that helps in showcasing your back-catalog. It provides a trial period for 14 days to experiment with its features and functionalities.
- The Import option can easily and quickly transfer your show.
- There is proven top-notch support.
- It helps in publishing your show automatically on YouTube.
- You can invite team members to manage your show.
- The website has collaborated with many email providers.
- The design of the website needs a bit of improvement.
It is another reputed podcast hosting provider since 2004. This platform is comparatively cheaper than others. It is easy to reach your audience with the help of this efficient website. The platform is connected with many podcast directories and websites. You can entirely control your podcast. If you want to upload your content file, then it can be done onto a readable RSS feed due to easy RSS link generation.
The hosting plan is considerably cheap, and it starts at $5.
This platform has a higher reach to the audience.
The audio file can be uploaded onto a readable RSS feed.
People are using it for 15 years without any complaints.
- You need to pay $2 per month for adding a customizable domain name.
- The cheapest plan allows you to upload only 50 MB of audio per month.
Podbean is a great hosting provider for beginners. It provides a free option of 5 hours of content and basic features. It unlocks everything when you buy the premium plan. You can get detailed analytics via its plan. It is a big bonus if you share data with advertisers on this platform. The free option provides a storage space of 5 hours as well as basic statistics. You can take a trial, and after experimenting, buy the premium one with detailed analytics and more storage hours.
- Service is provided by the platform in which you can put your content behind a paywall to offer it to paying users.
- The interface of the website is well-designed.
- It is a secure and amazing platform for beginners.
- The platform provides five hours of the free platform to understand the features of it.
- You need a completely customizable player to monetize your podcast.
- Some features of this platform come at a higher price.
- The platform does not offer audio transcription, and that’s why it falls short in comparison with other competitors.
Blubrry hosting provider comes with a WordPress plugin. If you are a blogger working on WordPress, then this readymade platform helps in promoting your content. You can host the podcast on your WordPress site. It provides excellent integrated statistics as well as 100 MB per month.
The platform keeps your clients, listeners, domain names, platforms, referrers, etc., informed about the podcast updates. It is a great hosting service provider. It is one of the best hosting service providers with a WordPress plugin.
- The major highlight of the platform is the WordPress plugin.
- It is a generous audio storage platform.
- Easy to share podcasts on WordPress websites.
- Provide content to your audience and find the right advertisers.
- It can be an expensive platform for active users.
- If you want to upload 2000 MB per month, then you have to purchase a plan worth $80 per month.
- The platform is specially optimized for WordPress users.
Spreaker is known for its application and recording software. Every day, millions of listeners visit the platform for exciting content. As a recording tool, it is easy to centralize all the needed podcasts in a single place.
The platform is specially optimized for live podcasting. It offers a free plan that allows you to upload 5 hours of content and also create a long live podcast of 15 minutes.
The premium plan includes many exciting offers like audio storage of 1500 hours, live podcasting for 5 hours, and full statistics.
- The platform provides an option of live podcasting.
- The free plan consists of storing the content of 5 hours and creating a 15-minute live podcast.
- Premium plan of $45 consists of 1500 audio storage hours, five live podcasting hours, and complete statistics.
- Turn your podcast into a radio show.
- A great platform to centralize all the podcasts in a single place.
- You need to pay more for advanced features and analytics.
- Live podcasting is limited
Like Blubrry, Castos is also optimized for WordPress. It provides a user-friendly WordPress plugin. You can post podcasts on your WordPress sites. The base plan of the tool starts from $19 per month, and after that, you will get enough space to host your episodes. It comes with a free trial for a whole month without paying a single penny. At the time of uploading the podcast, you will receive full transcription, i.e., uploaded on your dashboard in a couple of minutes. It is an amazing one of the best podcast hosting service providers.
- It is a WordPress optimized platform.
- The platform allows you to post podcasts on blogs present in WordPress sites.
- Everything is available for audio podcasting in the base plan.
- Premium plan enters you in the world of video podcasting.
- Access everything in a month pack without paying any extra penny.
- The hosting provider comes with advanced statistics.
- The plans are quite expensive.
- It promises to provide unlimited storage space but does not allow to experiment for free before committing to the full package.
- If you want to create video podcasts, then you have to do more.
- Pay more if you want to republish your podcasts on YouTube.
These hosting service providers are widely famous for hosting podcasts. You can opt for any of them and start hosting your podcast.
Step 4: Start Recording
A peaceful environment is required for recording podcasts in a clear voice. Your audience may get disappointed if they find any disturbances in your speech. If you have good equipment and a bad environment, then you won’t be able to create a successful podcast. Consider a quiet area and set up your equipment for recording your podcasts.
So, now you must be wondering what else is required for recording your audio content? A microphone, recording software, and a storage device. We have already discussed the different quality of microphones and storage devices. There is a variety of some popular software such as Audacity, GarageBand, Adobe Audition, etc. You can easily resume, pause, and edit your voice file with the help of software.
There are six steps to record a podcast, as listed below.
Research the Topic of the Episode
The initial step is to think about the topic that you will speak about in your next episode. An ideal listener wants to listen to something different and exciting that he never heard of. If you think about a unique or brainstorming topic, then you can considerably attract the attention of the audience. It is a perfect way to grab the interest of the listeners and stick them to your podcasts. Interesting topics will make them eager to listen more and more whenever they get time.
The first episode determines the chemistry between you and your listener. You can talk comfortably in your natural flow. Interviewing guests is another way to grab the attention of listeners that are fans of those guests. Every individual follows someone and something on social media platforms to get their answers. Recording podcasts for them is a great solution to provide all the answers to them.
Create a Script and bucket of Interview Questions
Whenever you start recording, make sure you have a script or a list of questions that you will ask your guest on your show. It is a framework for your show. You cannot speak whatever comes in your mind. The listeners experience it as a rough podcast and leave your show. If your episode is about 20 minutes, then write a word-to-word script on what you will speak. Check whether the ready script is perfect for creating an audio file of 20 minutes.
It takes too much effort to develop a script, but it is a significant investment. Create engaging content for your listeners and stay on topic as much as you can. Whenever you go out of topic, listeners find it boring and switch to any other podcast.
Creating a script is to create quality content. Try to stay in a quiet space and think about your thoughts regarding the topic. Stay calm, and don’t jump over the topic. Steadily, explain everything about the topic and give a solution to your listeners. You have to build up the skill of speaking on the microphone. Think about that along with the script. Become stress-free to write the script.
Setting Up Your Recording Space and Equipment
A podcast episode needs to be recorded in a silent space with good-quality content. Additional accessories help in improving the sound quality. Set up all the equipment on your recording space and get ready for creating a podcast.
Make sure that your voice does not echo in an empty room. Your recording area must be far away from noisy neighbors, traffic, and lots of surrounding noise. Your room must be filled with furniture, bookcases, couches, etc., to dampen the reverberation and to remove the echo sound. After setting up your room and equipment, you can start recording with the help of your script.
Recording Software and Set Your Levels
After setting up your studio, you need recording software. A recording is done in two ways, i.e., local recording where you record yourself in the same room and remote recording where other people record from any other place. In both conditions, you need software.
If you are a beginner, then Audacity is the best software. If you are recording the podcast episode by yourself, then you can do it easily on a single track. But if you have guests or a co-host, then you need multiple tracks. After opting a good software, tune the recording settings to get high-quality sound. Start speaking in a slightly louder voice and set the meter level between -18dB to -20dB. When you start recording, your voice will be recorded at the same level.
Try to avoid getting into the red line, i.e., 0dB at the time of recording. Otherwise, you will get a distorted final audio file, which is difficult to fix during the editing process. Make sure that you hear your voice after the final recording.
Practice Recording Techniques
After practicing continuously, you can capture polished audio. Before recording your podcast, practice techniques to get high-quality audio. Warm-up your vocal cords and spend hours improvising your sound and the way, you should represent your content. Keep a two-finger distance from the pop filter during the complete session. When you start focusing and refining your recording approach, you will improve audio quality and save a lot of time in the editing process.
Relax and Record
The final step is to relax and hit the red button to start recording. Now, you have a mic and a script in your hand. Take a deep breath and start speaking casually. You can have a glass of water or a bottle to drink while feeling thirsty. Remember that the world will listen to your voice and you have to be confident while delivering your words.
A recording takes place in an empty room without any audience. Therefore, you should not be nervous. If you think that somehow the audio is spoiled, then you can simply edit the audio by using various software. After recording, it must be checked, edited, and confirmed for posting on different platforms.
Step 5: Podcast Editing
Releasing or posting of podcasts on different platforms cannot be done without editing and confirming the audio file. After recording an audio file, it contains many disturbances, echo, errors, voice faults, etc. You need to correct them to make it a bit more professional. You can accomplish this task by yourself or hire an editor.
Many professional podcast editors are available on freelancing websites like Upwork. You can hire an editor for minor and precise editing. If you are good at handling the editing software, then do not waste your money. It takes practice, time, and patience to raise the standard of your audio content.
If we talk about software, then there is a list of tools that you can use for editing your content. Some of the free and paid tools are listed below.
- Adobe Audition
- Studio One
- Power Sound Editor
- Music Maker
- Logic Pro X
- Pro Tools
It is very useful to hire an audio editor for your episodes. Here are some of the crucial reasons are:
Creating a podcast is a long process and takes a lot of time. The editing job takes too much effort for detailing and fixing all the things. Hiring an editor saves a lot of time and lets you focus on other episodes.
Hiring a podcast gives you more consistent results in all your episodes.
Your editor can suggest some ideas and improvements while listening to your audio.
You might have heard a phrase, i.e., Time is Money. Hiring an editor saves your time, money, and work.
The editing process includes Editing, mixing, and mastering. In editing, the editor focuses on crafting the podcast story and removing audible distractions. The process consists of trimming, rearranging clips, and adding music effects.
The mixing process is about balancing tracks and exporting it into a single track. It includes equalization, compression, and processing. In the last step of mastering, the overall sound level is concerned, which includes compression, limiting, and loudness settings. You must consider a few things before editing the podcast yourself.
- Organize Your Podcast Files: To organize the audio files, create a consistent folder structure along with file name conventions. After that, use all the dedicated tracks in your DAWs (Digital Audio Workstations). Focus on sound editing and content editing tasks separately.
- Understand Your Editing Software: When you download any software, it is essential to understand the features and functionalities of the software. After getting it in detail, take your podcast and edit it by using its features.
- Know Universal Editing Techniques: In every software, common things are mostly shared like toolbars, transport sections, workspace, etc. In some DAWs like GarageBand, there is a built-in audio editor. There are three techniques that everyone must follow in any software.
- Track-based Workflow Technique: Import the audio file into the workspace. You can cut and fade the clips, move backward or forward, manage volume levels, panning, plugin processing, and automation of various other parameters. In some DAWs, batch editing can be done by physically group tracks. Edit the duplicate file of your podcast to observe changes and improvements.
- Creating a Punch List Technique: After importing and sorting your tracks, you are ready to start editing. Listen to your recording and create a punch list of edits. It is a helpful technique to collect all the edits to be done on the audio.
- Tools and a Clip-based Workflow Technique: In some DAWs, there are certain features like select, trim, fade, grab, cut/split, etc. These changes can be done in a duplicate audio file in various parts.
- Start Making Edits: Delete audio, i.e., not required. Use the grab tool to combine the clips and close the gap. Trim the audio at the beginning and the ending. You can edit whatever you like and want in your podcast.
- Judgment for Good Editing: Clean and Clear content is the ultimate objective of the editing process. You must judge what to keep and what to discard from the audio file. In the end, you must receive the quality audio worth your efforts.
Step 6: Promoting Your Podcast
Before launching the podcast to the world, we are supposed to do a lot of things like creating, designing, recording, interviewing, uploading, etc. The last step is to promote the podcast so that it reaches millions of people. It is found that 70% of people listen to podcasts on iTunes and other platforms like YouTube and SoundCloud are quite insignificant.
You need to explore some strategies to promote a podcast in the right way. Before that, you must focus on your audience. You need to understand what your listeners demand from you. Try to learn as much as you can and then proceed with the promotions that give the right message to your people.
At the time of podcast promotion, you need to run multiple tests whether your strategy is working in the same way as you think. You can add tracking codes to keep recording traffic to your website. Let us go through some of the essential strategies for promoting the podcast.
Share At Least 3 Podcast Episodes During the Launch
If you are waiting to launch your podcast, then you must create at least three podcast episodes before releasing it. When an audience visits your website, they will get only one audio, which is not sufficient for them. They will explore nothing and will forget about you.
Submit Your Episodes to Podcast Directories and Aggregators
A podcatcher or podcast aggregator is a specialized application to play podcasts. It is a default app that comes with iOS. There are other applications like Google Play, TuneIn, SoundCloud, Podbay, iHeartRadio, Spotify, Podtail, and other 25 podcast directories. It is easy to create accounts on these platforms and submit your RSS feed to publish new episodes automatically to each platform.
Remind your Audience to Subscribe, Share and Leave Reviews
At the start and the end of your episodes, you can ask your audience to subscribe, share, and comment on your podcasts. It is a fantastic way to know whether your audience is enjoying your content or not.
Post at Strategic Times
If you are starting to publish your podcast, then check out other similar podcasts and observe when they are getting published. If you notice any trend, then there may be a reason behind that. Analyze the pattern and follow it.
The back catalog consists of exciting content for your new subscribers. You can mention the episode number of the different ones in the existing episode. For example, if you want to know more about fitness, then you can listen to episode 15. You can link your episodes and stick your listeners to your channel.
Word-of-Mouth Marketing Strategy
It is the most effective marketing strategy in which you need to search the right location to spread your message to the audience. You can inform others about your podcast on specific research conferences, meetups, events, etc. Do not hesitate to tell about your work on the podcast. And also how it is beneficial to attend the event.
Keep in Touch with Other Podcasters
Promotion means new ideas, understanding trends, and techniques. It is essential to keep updated, and it is possible if you have a good community of podcasters. They can help you by providing support to release the best resources to the audience.
You must reach out to other podcasters present in your niche. Cross-promote each other by reaching to his audience of the same size as yours. It helps in building a strong relationship between you and other podcasters, and promotions are done mutually with others.
Invite Guest or Be a Guest on Other Shows
If you are invited as a guest on another show, then you can introduce your podcast to a different audience. If you welcome any guest on your show, then you can create engaging episodes. It is a great way to engage listeners in your podcasts.
Contact Mentioned Person on Your Podcast
Reach out to the person whose name you are mentioning in your podcast. Tell them about your product and ask them to share them on social media platforms.
Promote Your Podcast on Social Media Platforms
You can share your episodes on various social media platforms like Facebook, YouTube, Twitter, Quora, etc. Millions of people are present on these forums, video, online chatting, and many more platforms. Engage yourself to get the best ideas and promote your podcasts to the world.
Share or Link Podcasts on Blogs
If you have a blogging site, then you can link your podcasts in several blogs. Whenever searching for your product, service, or niche, he can reach out to your podcast via a blog. You can opt for guest posting in which you have to request other blog owners to post your blog and give a link to your podcast.
Optimize Your Podcast Website
If you have a podcast website, and you are continuously posting on it, then optimization is the only way to attract the audience towards your content. Every time, when you upload a new episode, it will directly distribute to every listening app. Make sure you optimize headings, keywords, and valuable content on your website.
If you can invest some money in the promotion, then you can go for paid ads. It is an excellent way to connect with your targeted audience and increase traffic. You can link the podcast’s landing page or individual episodes via these ads.
Can You Start a Podcast for Free?
The podcast requires very little investment. As a beginner, you need a microphone, headphones, and laptop or mobile phone. These are the necessary equipment to start podcasting. If you have a unique niche, you can start podcasting using the equipment. All the devices are common and easily available to everyone.
A mobile phone or laptop can be used to store the audio files and share them on social media sites. It is easy to operate and work on podcasts by using these devices. There is a variety of free software for podcast editing. You can download the software to edit small details in your audio content. Podcasting starts with a unique and extraordinary idea. If you have that, you can start creating podcasts with limited equipment.
How Much Do Podcasters Make?
Some of the professional podcasters earn a lot by uploading their regular podcasts. They earn more than $50000 per episode. You need to have the patience for at least one or two years to explore your niche and audience. After connecting with your listeners, you can indulge them in your audio content.
Some podcasters make money by consistently publishing new episodes and engage with the audience. It is easy to make money by spending a few hours every day. But some podcasters make money in different ways as listed.
- Sponsorships: It is a common way to make money. A podcaster promotes the sponsor on his show and earns a good amount in return. A sponsor pays as per mille. If you advertise on your podcasts, then also, you can make money.
- Direct Support: It is another method to get sponsors for your show. If you have good content and personality, then you can attract plenty of people towards you. They can happily invest in you to keep making episodes. You can compensate with the audience by delivering them premium-quality content. You can charge them for bonus episodes, live chats, newsletters, Facebook groups, downloadable resources, etc.
- Affiliate Sales: It is the same procedure as sponsorships. But the significant difference is that you will get paid for the other company’s products that you sell on your podcast platform. A popular affiliate program, the Audible includes many podcasters and YouTubers that used affiliate links to promote. When any person uses your link, you will be credited for sale, and you can earn $15.
- Complementary Products: Selling complementary products is another common way to monetize a podcast. It includes consulting services, books, courses, merchandise, access to live events, etc.
There are different rates that one can earn through the methods mentioned above. If you have 10,000 downloads, then people start noticing your show. After that, you can charge $50 for the ads. So, one can earn a lot of money through podcasts in different ways.
How Long Should Podcasts Be?
Remember one thing that there are no rules of podcasting. Ideally, the length of your episode is the length of your content. For example, good content of 10 minutes delivers valuable information to your audience for 10 minutes. There is no need to stretch or cut down the episode.
According to the listening tendency, a person can listen to your podcast if he is doing other chores. There is a possibility that one cannot listen to the episode completely in one run. A listener may take breaks in between to listen to your episodes. If you have good content, then a listener will listen to your podcast.
It is essential to maintain the consistency of the episodes as it should be of similar lengths. If you lack consistency, then it will affect your audience because they expect the next episode of nearly the same length. If we talk about the frequency of the podcasts, then also episode length may vary.
The attention span of our audience is quite short, and now, it is very much decreased with time. It is a great achievement if your audience listens to your podcast for 10 to 15 minutes. If you have a long episode, then it is difficult to engage the listener. Remember, your audio content must be entertaining so that a listener indulges in your content with dedication and also enjoys it. You include such things to pull the attention of the audience.
- Including musical interludes
- Interviewing guests and have fun with them
- Different podcast tempos
- Advertisements in the podcasts
Can You Make Living Podcasting?
To be honest, you cannot make a living podcasting in your starting years. Podcasting takes a lot of research, fantastic content, reaching the audience, and making money out of it. It is a long process, and it is better not to think of yourself as a professional podcaster while publishing your first content.
You need to spend hours to become an expert and earn money. Initially, you will not get anything from your podcasts. If you are trying to podcast for your living, then it is advisable not to start. If you have an audience, then it is a great way to connect with them deeply.
Three factors help in determining whether you can make money from your podcast.
- Content: Is your content the best? Can your content influence the audience? Are your podcast and your content sustainable? According to a tagline, “Where passion meets profit”. It merely means that the content topic that resonates with you also resonates with your listeners. A good audience allows growing relationships, even if it does not support financially.
- Presentation, Delivery, and Performance: If you have a great topic as well as a message for the world, but if it does not interest the listener, then he will not listen to it. At the time of presenting audio content, your voice represents your personality. The audience is tempted by passion and enthusiasm. Therefore, you need to improve your performance.
- Building Relationships and Community: Podcasting is about building communities and strong relationships with your fans. You can know what your audience wants from you by interacting with conversations. If people are involved with you, they will trust and support you.
Let us assume that you are creating something unique and beneficial for the listeners. Many ways of living podcasting are listed below.
- Courses: if you want to teach or provide courses to them, then the podcast is one of the great methods to do so. You can explain the specific topic in detail, like in a course. Teachable and Thinkific are popular course platforms.
- Individual Coaching: After building a strong relationship with your audience, you can give live sessions or tutorials to your listeners. Teaching them through a live session is much higher than in online sessions. In this way, you will able to communicate with your listener and understand them better.
- Sponsorship: If you want sponsors for your podcast, then find someone that fits better with your topic. You can try out some small or local companies. Explain to the sponsor how it is beneficial for them if they support your podcast.
- Selling a Product or Service: If you have your product or service, then you can make money by selling them through the podcast. But, if not, then you can sell another person’s or company’s products and services.
- Affiliate Income: You can join affiliate programs to sell other company’s products and services on your podcast. If any of your listeners buy that product through your link, then you will get an affiliate income.
- Premium Content: If you have good content and an audience that likes to listen to your podcasts, then it is better to sell them. People like to explore and watch something useful and ready to pay for that. If you have published many episodes, then you can offer a few free content, and after that, a listener must pay for older or new episodes.
- Crowdfunding and Donations: It is great for content creators and hobbyist podcasts. If you have a listening community, then you can ask for support or donations to the show regularly.
- Sell Merchandise: Several services allow you to create your shop. You can add your logos, designs, and artwork to the products. The services will handle sales and shipping.
You can make living podcasting. There are different ways to earn money via podcasting. It can bring a great earning only after years of research, quality content, and supporting audience.
Should I Publish my Podcast to YouTube?
It depends on whether your targeted audience is on YouTube or not. It is a big platform where creators and viewers meet. If your niche belongs to the audience of YouTube, then you need to convert your podcast audio file to video so that you can upload on it.
If you want to increase the number of listeners, then it is a good idea. Many people post duplicate podcast videos on YouTube by hiding from original creators. If you put on your video officially on YouTube, you can stamp down anyone that republish your content. Libsyn is an application through which you can convert the podcast audio file to video and upload it to YouTube.
According to some people, YouTube is not the right platform to share podcasts. There are many reasons for this theory.
YouTube is a video platform. It is better to share video content than audio content. When people search for anything, they expect to watch a video.
You cannot consider view count as a success. YouTube shows increasing view count even on visiting the video. There is a possibility that a viewer does not like your video and jump to another video. If you get a high number of downloads, then the audience is liking your content.
After uploading your video, you need to check other factors apart from view counts, such as likes, downloads, subscriptions, etc. You may feel disappointed if you get fewer likes and subscriptions. The audience is not connecting with the video. It is hard to judge the growth of your popularity on this platform.
There is a possibility of a demotion of your channel and video rankings. If the audience does not like your content, then steadily, your rankings will fall.
When you upload a video on YouTube along with copyrighted content, it will get recognized and flagged with content ID. The copyright holder can easily control or edit in your video.
It is hard to monetize your podcast through YouTube because it can ban your video anytime if it is not useful for the viewers.
YouTube can also flag your fakes videos and mark it as spam.
Therefore, it depends on you whether to post your podcast video on YouTube or not. It is your decision and demand for your audience.
Every person who is wondering, “how to start a podcast?” get simple six steps to initiate from scratch and reach the audience. Promise yourself to never give up on any of the steps. You need to understand that it takes time, effort, and too much patience to create, design, record, edit, and promote the podcast.
You must keep calm and do your work without taking a full stop. You will observe that within some time, you can reach your targeted audience as well as monetizing your podcasts. Keep up your hard work for creating a fanbase and better results.